Vietnam National Petroleum Group (Petrolimex) has officially introduced its new brand identity, marking a strategic transformation to adapt to global energy transition trends, digital transformation, and the growing demand for a modern, cohesive national brand image. Built upon more than 70 years of heritage, the new identity reflects Petrolimex’s spirit of innovation, leadership, and strong commitment to sustainable development in the years ahead.
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(Source://www.petrolimex.com.vn/ndi/thong-cao-bao-chi/petrolimex-gioi-thieu-nhan-dien-thuong-hieu-moi-san-sang-cung-dat-nuoc-tien-vao-ky-nguyen-moi.html)
At this important milestone, Investip is honored to serve as the legal advisor and trademark registration partner for Petrolimex’s new brand identity system. Implementing intellectual property registration in parallel with the brand launch enables Petrolimex to promptly establish and safeguard its trademark rights, mitigate potential legal risks, and build a solid legal foundation for the long-term exploitation, development, and expansion of brand value.
The collaboration between Petrolimex and Investip underscores the critical importance of aligning brand strategy with intellectual property strategy—ensuring legal certainty and empowering a national brand to confidently grow and resonate in a new era.
Trademark Department
